Nikia Parker
Communication Designer
& Fine Artist
 

 

Met Media

Brand Identity, Print and Social Media Marketing


Print Collateral


Below is a collection of print material designed and redesigned by me. The top two are one pagers of similar interest: to garner attention from students on Auraria Campus and get them involved at Met Media. Below these promotional materials is a before and after of Met Media’s Media Kit. The first version is dated from 2020 and takes on a neutral but sometimes activated color block aesthetic. My reenvisioning of the material is straightforward yet imbues the content with individuality via photography and signifying vectors.






Social Media


Although I began at Met Media as a graphic designer, I took the initiative to revive their social media presence. Their former Instagram page, @mymetmedia, posted frequently in years prior before fizzling out in 2021. It appeared this was in part due to a loss of page access. In response, I proposed and ignited their new Instagram page which offered a fresh start with boundless potential. From there I proposed social media content, created, managed, and stategized.  


View this profile on Instagram

Met Media (@metmedia_msu) • Instagram photos and videos



Voter Voices Campaign


Voter Voices was a collaborative campaign amongst newsrooms emphasizing that election related coverage be about the topics voters, United States stakeholders, cared about rather than the faces of any party. To promote Met Media’s participation I curated assets to produce the following video. This video differs from what was made live on Met Media’s Instagram due to necessary pivoting that came from content restrictions.  



Press Passes 


Given the opportunity to design press passes for 2023-2024, I opted to ask reporters themselves what they liked. This process consistented of creating six different concepts, allowing for “dark mode” versions, and sending them out to all relevant Met Media journalists as an interest survey. Design 3, Dark Mode fostered the most interest and quickly developed into the final design. 



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Contact

design@nikiaparker.design Connect

I am available to connect on LinkedIn (Nikia Parker) and Instagram (@nikiaparker.design). Create

Please refer to my contact form or email to inquire about working on a project with me!